ALTON CLASSIC CAR SHOW 2025:

HERITAGE, COMMUNITY AND A HINT OF THE FORCE.

Sunshine, a cool breeze and flags were flying. The 2025 Alton Classic Car Show was one to remember for all of us at Keith Gotts and our sister company, The Workshop. The forecast looked grim with heavy rain and grey skies predicted throughout the day. But in true British fashion, the weather had other plans. The morning brought bright sunshine, a gentle breeze, and perfect conditions for a day celebrating motoring history. Crowds gathered early, the atmosphere was vibrant, and spirits were high.


Then, at around 3:00pm, the heavens opened. Classic cars scrambled to safety, covers went up, and the sound of engines gave way to laughter and umbrellas. Despite the downpour, it was hard to dampen the mood and for most of the day, we couldn’t have asked for better weather. It was one of those great local moments where community, cars, and character shone through rain and all.

TWO ICONS. ONE STORY.

A DEFENDER 110 SHOWCASE.

We brought not one, but two very different Land Rovers to the Alton Classic Car Show with each telling its own story of heritage and craftsmanship.


First, the star of the show. Our 1964 Parade Land Rover Series II, which we like to call the “Popemobil.” It's a rare piece of Land Rover history, which has been preserved to celebrate its original character and purpose. And alongside it, something much more modern, but no less special. A Keith Gotts signature, with a heavily modified Defender 110. Our aim was to blend rugged charm with modern function, maintaining its character while enhancing capability and comfort in every detail. Here's some of the work we undertook:


  • New power-steering box and heavy-duty steering components.
  • OPTIMILL reverse camera and number plate unit.
  • Fitment of BFGoodrich K02 285/75/16 tyres.
  • A complete suspension overhaul combining both Fox and Old Man Emu systems.


This is a Defender that perfectly showcases what our team can achieve through authentic performance and craftsmanship. This is the tip of the iceberg and we have a detailed rundown of the other work done to the 110 as well. The Popemobil fitted the show’s vintage theme perfectly, while the Defender 110 demonstrated how our heritage and modern expertise come together.


If you like what you see and want to modify your Land Rover, Range Rover or INEOS Grenadier, contact us and we will happily accommodate. We can provide parts and accessories  for all makes and can fit them for you too.

THE PARADE LAND ROVER SERIES II: A RARE PIECE OF HISTORY.

The 1964 Parade Land Rover Series II, affectionately known as the “Popemobil" has a remarkable story. It began its life in military service before being converted to civilian specification by the Defence Export Services Organisation.


Keith himself added it to his collection in the early 2000s after being captivated by its uniqueness and story. The popemobil's most distinctive feature is its elevated rear platform with wraparound Perspex glazing, which is  a design that allowed dignitaries to stand upright and be visible during parades or public events. It immediately reminded Keith of the ceremonial vehicles used by the Pope, where he would stand and greet the crowds from behind clear panels. Hence, why the name is perfect. During the Commonwealth tours, Queen Elizabeth II was famously seen riding in a maroon parade Land Rover of similar configuration, standing at the back and saluting members of the public. The nickname felt destined.


It turned heads all day and it had many asking questions. We loved talking about the Popemobil and how it is a symbol of craftsmanship, heritage, and timeless design.

THE FORCE ISN'T STRONG WITH THIS ONE.

Of course, Land Rovers deserve protection, but it's best to not leave it in the hands of a Stormtrooper. Yes, a Stormtrooper from a galaxy far, far away made an appearance at our stand, “guarding” both the Popemobil and the Defender 110. But in true Stormtrooper fashion, their aim was a little off. Our first thought would be to contact Darth Vader for further protection, but even he knows when to speak to the experts. Regardless, the Classic Car Show provided everyone with lots of laughs and finding a Stormtrooper was certainly not on our radar for the day.



GUESS THE MILEAGE COMPETITION.

In collaboration with The Workshop, we held a special “Guess the Mileage” competition at the show with the Popemobil. Visitors were invited to guess how many miles were on the clock, with a £100 Amazon Gift Card up for grabs for the closest entry.


The true mileage you may ask? 4,101 miles.  We had many entrants and some were closer than others, with our winner, Richard Lea, guessing 4250.  We’d like to thank everyone who took part and visited our stand, it was amazing to speak to so many people who had a genuine interest in what we do.


Every entrant received a voucher for 10% off a service or £10 off an MOT at Keith Gotts or The Workshop  as a way of saying thank you for being part of the day.


LOOKING AHEAD.

The show wasn’t just about vehicles, it was about people. It was about connecting with customers, meeting new enthusiasts, and sharing stories that remind us why we do what we do. The atmosphere in Alton was incredible, from the sunny morning to the rain-soaked finish, with every moment capturing the community spirit that keeps these classics alive.


We left feeling inspired, grateful, and excited for what’s next. Expect more appearances, more interactive displays, and even more chances to win exciting prizes. To everyone who stopped by, took photos, guessed the mileage, or simply shared a smile, thank you.
We can’t wait to see you again next year.